Check out the Making of the new Clima 2018 collections25 January 2018
Clima bid farewell to 2017 with the photo shoot and filming of the upcoming season’s umbrella collection.
Sites chosen as sets were the well-known Casa Amatller, one of the most recognised Art Nouveau style homes in Barcelona, the Faborit Café, the exteriors of the Museu Can Framis and the Parc del Centre in Poblenou; as well as the facilities belonging to the events company La Clandestina for interior shots.
The Freeland advertising agency, which oversees promotion of our brands, worked in collaboration with the duo of photographers from La Dichosa, Xavi and Majo, who were responsible for using their cameras to capture the umbrellas sported by models chosen from the Salvador Models agency for this production: Ana Carolina Benítez, Patxi Areito, Óscar Calpe and the instagramer Alba Duch with styling by Núria Vila and MUAH by Imanol Fuentes.
In addition, the Lite production team made up of Víctor, Yeray and Dani was responsible for the shooting of several video clips that we’ll soon share with you via this blog and our social networks.
Click play and find out before anyone else about the trends that the Clima 2018 umbrella collection is bringing your way. And by the way, Happy New Year!