Check out the Making-of the new Clima collections for 201825 January 2018
Clima bid farewell to 2017 with the photo shoot and filming of the upcoming season’s umbrella collection.
Sites chosen as sets were the well-known Casa Amatller, one of the most recognised Modernista-style homes in Barcelona, the Faborit Café, the exteriors of Museu Can Framis and Parc del Centre in Poblenou; as well as the facilities belonging to La Clandestina events company for interior shots.
The Freeland advertising agency, in charge of promoting our brands, worked in collaboration with the photography duo from La Dichosa, Xavi and Majo, who were responsible for photographing the umbrellas sported by models from the Salvador Models agency, chosen especially for this production: Ana Carolina Benítez, Patxi Areito, Óscar Calpe and the Instagrammer, Alba Duch. Styling by Núria Vila and MUAH by Imanol Fuentes.
In addition, the Lite production team made up of Víctor, Yeray and Dani was responsible for filming several video clips that we’ll soon share with you on this blog and our social networks.
Click play and be the first to find out about the trends that the Clima 2018 umbrella collection is bringing your way. And, by the way, Happy New Year!